Irene Chapple

Digital & Communication Strategist
Phone: 
+ 64 9 353 6621
Mobile: 
+ 64 27 403 1533

Irene is a highly experienced communications professional with an extensive editorial and digital media background – having worked in New Zealand and abroad.

Irene's previous role was Digital Editor at the New Zealand Herald where she ran their newsroom (morning to mid-afternoon), including the ongoing development of their digital news platform that helped generate website and mobile traffic growth of 23% and 52% respectively. 

Her work was instrumental in shaping significant changes within the newsroom as it evolved into a digital-first operation with a focus on mobile, search and social engagement.

Before returning to New Zealand she was with CNN International (based in London) for nearly five years, helping lead its business coverage and contributing to double digit growth and innovative content creation.

During her career as a journalist Irene’s work has been published on CNN, the Wall Street Journal and FT.com, among other outlets.