Craig Badings

+ 61 2 8257 0200
+ 61 413 946 703

Craig has 27 years’ experience advising major corporations and senior executives in Australia and South Africa. He provides counsel on thought leadership, issues and crisis management, media relations, communications strategy, social media strategy and profile management across the financial and professional services, education, biotech, property, FMCG, telecoms, IT and government sectors. He has media coached over 1,000 executives in presentation, messaging and media performance.

He has evolved a bespoke methodology to help companies develop and own their point of view and how to take it to market.

Craig is the author of two ebooks and two published books on thought leadership:  #Thought Leadership Tweet – 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign and Brand Stand: Seven Steps to Thought Leadership. He also blogs on the topic at

Click here to view our report Reputation Reality: Trans-Tasman Perspectives on reputation and risk.